Those decisions are all that a designer might call “bad design choices,” but I embrace crude amateur design methodology, again, as a way of combating an overly academic approach and creating a tension between the place of elite, serious culture and a more generative, ridiculous, for no reason, playful, culture.
Once we started, we realized that publishing editions really allowed us to play to the advantages of being an artist-run space. The project allows us to facilitate the production of work that might be outside an artist’s usual practice or capability, it keeps us interested in the long term, and it gives us a way to offer our audience original work at an affordable price.
“Come here. Come over here. A little closer. A little more from you, please, and we’ll show you a little more. If you give us just a bit more, you arrive at a big prize. You’re almost there. Buy just this one thing more and you’ll be happy. Buy this and you’ll finally know what we know.” Capitalism is a continual, perpetual tease. Trump understands this very well.